Online Media strategy
for Gynaecologist &
Dr Chris Nichols' online profile is a contemporary website. But you could also call it a media platform: it includes educational videos and an eBook for GPs. All content is optimised for Google search.
Els, Creative Director Digital Practice
It's about People
Online media builds a connection.
Dr Nichols offers expertise, a long standing career and experience. Our team's mission was clear: we wanted to build his online presence so it creates rapport with future patients.
But we also wanted to provide clear and concise patient education content. Journalism, design, marketing, brand positioning, and customer service go hand in hand when we build a media strategy.
This example is a strategy that we're extremely proud of here at Digital Practice. Because you really get to know the people behind the practice as you click through the web pages.
- Mapping Patient Acquisition Goals
- Content Workshop
- Brand Positioning
- Strategic Direction for Content
Web Design & Web Development
- Website Design & Creative
- Visual implementation of Brand Identity
- Website Development - Premium back end
Keyword Research & SEO
- Competition Analysis local Perth market
- Keyword Research for O&G / Fertility
- Keyword Analysis
- SEO Plan for all paragraphs and pages
strategic Content Production
- Topic Research for this speciality
- Medical Copywriting & Optimisation
Ebook content optimisation & publishing
- Ebook Research
- Ebook Content Optimisation
- Ebook Styling
- Ebook Publishing
- Video Topics Selection (combined with Keyword Research and SEO,integrated video topics selection)
- Video Shoot
- Video Editing
- Video Publishing on YouTube
- YouTube Video SEO tags & descriptions
- YouTube Channel Creation
- Video Embedding on Website