Video Production for doctors

Image

Video Production for doctors

Image
Image

When you use video, you make better use of the attention span your audience has. That's why video works.

Kris Borgraeve, Co-Founder Digital Practice, Former Radio/TV Journalist

Image
Image

Leadership

Video helps you establish credibility in just a few seconds, sharing valuable information. It also builds rapport because patients see you before you see them at your practice. And video keeps patient on your pages for longer...generating more conversions.
At Digital Practice we have a background in television journalism. As senior broadcast journalists, we use simple and highly effective formats to capture your content in short videos. In 45 tp 60 seconds, a condition, a surgery type or an FAQ is treated in an interview or "piece-to-camera" format. Qualified directors help you deliver your key messages with energy and authenticity. Check out some of the example clips below.

Main benefits:

  • More rapport than written copy
  • Patients stay on your site for longer
  • Establishes your profile as a leader and an educator

Video lengths:

45 to 60 seconds for standard YouTube videos

Platform used:

YouTube

Availability

Australiawide
Patients would rather watch a video than read copy. Yet, you may have been postponing the use of YouTube videos for a variety of reasons. We can help you.
Let's Talk Video

Video Solutions
for doctors

Patients would rather watch a video than read copy. Yet, you may have been postponing the use of YouTube videos for a variety of reasons. We can help you.
Let's Talk Video

5 Smart Ways To Use Video

These are the most frequently used applications of video content for medical marketing.
  • FAQ Videos: Short, 45 to 60 second clips embedded on your web pages. The video talks about one condition or one treatment.
  • Demos: Short clips in theatre, demonstrating aspects of a surgery.
  • About Us: Up to 2 minutes, getting to know the practice on the homepage of your website
  • Education: Embedded in your Powerpoint presentation when you present at a medical conference
  • Social: A professional YouTube channel with short educational clips adds to your overall leadership profile (take a look at an example YouTube channel we created:
    https://www.youtube.com/user/DrTamaraHunter

 

5 Smart Ways To Use Video

These are the most frequently used applications of video content for medical marketing.
  • FAQ Videos: Short, 45 to 60 second clips embedded on your web pages. The video talks about one condition or one treatment.
  • Demos: Short clips in theatre, demonstrating aspects of a surgery.
  • About Us: Up to 2 minutes, getting to know the practice on the homepage of your website
  • Education: Embedded in your Powerpoint presentation when you present at a medical conference
  • Social: A professional YouTube channel with short educational clips adds to your overall leadership profile (take a look at an example YouTube channel we created:
    https://www.youtube.com/user/DrTamaraHunter

 

Raise Awareness With Video

For health industry brands that need awareness campaigns, we work out customised scripts using our extensive experience in broadcast and online video. Your video hooks the viewer with compelling graphics, engaging storylines and crisp imagery.

When you need a boost for your key messages, video is the way to go. That's because we are conditioned to trust, grasp and like moving images as a story-telling format. With video now being the most widely format for online content, your marketing strategy needs quality medical video content to cut through the noise. Ask about our packages and formats for social media, internal communication and training. If you need video for a health related organisation or business, check out our Medical Marketing Video page.

Change Management

Example video produced for Silver Chain Perth. We use broadcast quality motion graphics to enhance your key messages so you make the best use of your audience's attention span. When the industry is changing, use a video to get the attention of your stakeholders.

Timeframes

1-7 days turnaround

Availability

Australiawide

Let's discuss your practice growth

More ways to connect

We can even have a coffee, if logistics allow for it.