We help you set clear communication goals for your practice. Once we have mapped your priority treatments & patient target audience, we create customised content that engage with them and converts better.
Kris, Digital Practice Founder & Consultant
It starts with clarity
In the area of digital marketing, you want to make sure you know who you are talking to. We help you with online media consultancy based on 20 years experience.
Digital communication targets patients one by one. And when you have a clear set of data to work with, your online content will support your patient acquisition more effectively. We use the data of our various medical marketing strategies to fine-tune the models for our consultancy. First, we help you identify key treatments and procedures. Which procedures, surgeries or treatment plans are at the core of your practice as a business?
Then we add an extra layer of clarity, mapping online patient behaviour in your local market for Google searches in your field of expertise. This helps us list the topics and key search phrases as we prepare our copywriting team for the creation of your web pages.
And a third pillar of our consultancy work is an in-depth competition analysis. We check the online visibility of your top 5 competitors so we can then make well informed decisions together...to position you as the undisputed leader in your field, for your area.
Integrated by default
Strategic Direction + Action
We're not about filling whiteboards in boardrooms. We're about creating digital content and when we consult, it's hands-on expertise. Always focused on creating tangible results.
Did you know that Google performs around 300 updates to its search engine algorithms every year? That means we can't just put pages on your site and fall asleep. A Marketing Strategy now also requires constant monitoring of what's changing in the digital universe. We do it for you, so you can focus on what is changing in the medical world.
A Marketing Strategy for your health practice brings together marketing expertise and knowledge about the health industry. When Medicare rules are changed, or AHPRA updates the Advertising Regulations, your strategy adapts and complies. That's the benefit of working with an agency that does health marketing only, without exceptions. So let's have a chat about your strategic direction. And let's create some action.