Social Media for Doctors

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Your social media content links to relevant blogs and other content on your website. Your posts help people remember that you are a leader, and this enhances the impact of word-of-mouth referrals.

Kim Ribbink, Content Manager/Medical Copywriter

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Social Media for Doctors: Yes or No?

Should Doctors stay away from Instagram and Facebook? Or will you miss out on patient enquiries if you decide to ignore social media? We believe that smart content, presented to the right audience, helps you build a sustainable online leadership profile.
Your future patients are already on Instagram and Facebook. That's why we help you integrate these platforms in your overall medical marketing campaign. We make sure your practice appears, when patients use Facebook, LinkedIn, Twitter or YouTube to find local health information. If you don't have any social media accounts yet, our team will set them up for you and make sure they are branded with professional graphics, configured in your name and optimised to be part of your digital business card, so you can focus on seeing patients.

The editorial mix

A social media feed is like any "channel": it needs a vision, a strategic direction and a content mix.

Team Member(s)

Kim
Els
Kris

Frequency

1 to 7 posts per week

Global

Available for practices anywhere around the world
Facebook & Instagram, Twitter & LinkedIn for doctors is handled by a team of media and online professionals who only work with doctors. AHPRA optimised and produced in quarterly batches.
Get in touch

Social Media
for doctors

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Complying with Advertising Regulations

More than ever before, patients do their research. They search, follow, like, comment and click. Your content becomes part of your "online presence" and you can look at it as an economical way to support your entire marketing. It's always there and communicating on your behalf even when you don't sit behind a computer.

In Australia, online posts such as Facebook posts, LinkedIn Articles, YouTube videos are seen as advertising. This means that the AHPRA Advertising Guidelines for Health Professionals apply, and you must make sure that none of your posts and articles are in breach with these guidelines.

At Digital Practice, we work with doctors only. This allows us to focus on optimised content that respects these advertising guidelines. If you operate outside Australia, we apply the online regulations for the health industry applicable in your country.

 

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