Social Media for Doctors
Your social media content links to relevant blogs and other content on your website. Your posts help people remember that you are a leader, and this enhances the impact of word-of-mouth referrals.
Els, Digital Practice Founder and Medical Journalist
Social Media for Doctors: Yes or No?
The editorial mix
Complying with Advertising Regulations
In Australia, online posts such as Facebook posts, LinkedIn Articles, YouTube videos are seen as advertising. This means that the AHPRA Advertising Guidelines for Health Professionals apply, and you must make sure that none of your posts and articles are in breach with these guidelines.
At Digital Practice, we work with doctors only. This allows us to focus on optimised content that respects these advertising guidelines. If you operate outside Australia, we apply the online regulations for the health industry applicable in your country.