Data for smarter marketing

Kris BorgraeveMarketing

Search Volumes As A Starting Point For Content Marketing

Research based marketing for doctors: The concept is simple. Research allows us to map exactly what content is popular among patients and GPs. In other words, we can map the most commonly used patient searches within the area of your specialty.  Leading doctors now have an opportunity to publish content that is supported by solid research. The Patient Search Behaviour studies are performed by qualified senior medical journalists at the Digital Practice Head Office in Perth, Western Australia.

Keyword Research (or Patient Search Behaviour Analysis) is an essential step of our Digital Advice services.

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Customised Research

The research input consists of your focus treatments, services, surgery types and business goals. It also takes into account what patients look for in terms of symptoms, conditions and terminology linked to your specialty. We are the only Australian agency that uses a combination of research based marketing, AHPRA compliant patient education and journalism, to produce unique web pages for specialist doctors.

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At Digital Practice we collect patient search behaviour data for every medical specialty, to support Content Marketing.

Step 1: Search Volumes

Professional content strategies for healthcare marketing are based on Keyword Research. We have developed a unique methodology, combining journalism, marketing and research skills. As a result, we map all relevant patient searches with Australian monthly volumes, so you can choose the content for every paragraph based on data.

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A Visibility Assessment shows what your local competitors put on their website, to attract patient traffic and convert leads.

Step 2: Competitive Visibility

The next step is to narrow it down to your action radius: your city or your regional area. We analyse the content that ranks well for specific surgery types, and assess your local competition.

This is the most effective way to strategically build your content over time, and to grow your digital presence over the next couple of years.

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A Visibility Assessment shows what your local competitors put on their website, to attract patient traffic and convert leads.

Step 3: A Clear Content Plan

A Content Plan is your digital battle plan. It maps what paragraphs and pages you plan to add to your website over the next months and years. It helps you build organic visibility without paying for Google Ads.

If you want to hear more about research based marketing, and about how we integrate Keyword Research in your strategy, feel free to drop us a line using the contact form.