Portfolio

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Take a moment to scroll through our recent work. 

Els Van de Veire, Digital Practice Founder & Creative Director

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Our creative work starts at a strategic level, understanding your private practice as a business.

Els Van de Veire, Digital Practice Founder & Creative Director

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Wexford Gastroenterology

Organising the information for patients and referring GPs. That is only one key ingredient of this strategy.

Patients who need a colonoscopy or gastroscopy may not necessarily know all the vocabulary yet. Presenting patient information in a way that helps people understand the tests and procedures was pivotal when we built this website. 

The strategy uses an infographic style that inspires trust because patients and referrers can easily find their way through the information. They also get a feel for the vision behind the brand Wexford Gastroenterology.

Check out this live strategy in action.

Information is service

In this changed health landscape, patients use digital to get familiar with their healthcare journey. They look for information about conditions, procedures and the specialists who can help them. Our medical journalists specialise in asking the right questions, so we collect and present the essential information your patients need.

Integrated work

Call it 'holistic agency work' if you want. We combine the editorial, strategic and design work in a team of passionate, media-savvy communication experts. As a result, a strategy like this one breathes consistency, attention to detail and clarity.

Wexford Gastroenterology

Organising the information for patients and referring GPs. That is only one key ingredient of this strategy.

Patients who need a colonoscopy or gastroscopy may not necessarily know all the vocabulary yet. Presenting patient information in a way that helps people understand the tests and procedures was pivotal when we built this website. 

The strategy uses an infographic style that inspires trust because patients and referrers can easily find their way through the information. They also get a feel for the vision behind the brand Wexford Gastroenterology.

Check out this live strategy in action.

Information is service

In this changed health landscape, patients use digital to get familiar with their healthcare journey. They look for information about conditions, procedures and the specialists who can help them. Our medical journalists specialise in asking the right questions, so we collect and present the essential information your patients need.

Integrated work

Call it 'holistic agency work' if you want. We combine the editorial, strategic and design work in a team of passionate, media-savvy communication experts. As a result, a strategy like this one breathes consistency, attention to detail and clarity.

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Dr Jeremy Rawlins

This premium strategy shows how an online profile can be your digital first impression.

Bespoke plastic surgery by a leading surgeon needed a bespoke strategy.

The strategy shows medical journalism in action, organising the essential information about Dr Jeremy Rawlins. 

Educating patients about various surgery types, the website also positions Dr Rawlins to the international community of burns surgeons & plastic surgeons.  

Check out this live strategy in action.

Reputation Management

We believe that your profile as a specialist surgeon deserves something else than an 'advertising' approach. At Digital Practice, senior medical journalists organise your information to represent you in the digital space.

A Media Process

The production process for this type of strategy makes use of our background in radio and television & online video content. As a result, as a customer, you get an online profile that matches your own professional standards.

Dr Jeremy Rawlins

This premium strategy shows how an online profile can be your digital first impression.

Bespoke plastic surgery by a leading surgeon needed a bespoke strategy.

The strategy shows medical journalism in action, organising the essential information about Dr Jeremy Rawlins. 

Educating patients about various surgery types, the website also positions Dr Rawlins to the international community of burns surgeons & plastic surgeons.  

Check out this live strategy in action.

Reputation Management

We believe that your profile as a specialist surgeon deserves something else than an 'advertising' approach. At Digital Practice, senior medical journalists organise your information to represent you in the digital space.

A Media Production Process

The production process for this type of strategy makes use of our background in radio and television & online video content. As a result, as a customer, you get an online profile that matches your own professional standards.

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Fertility Society

A flagship strategy for the Fertility Society of Australia/New Zealand.

Online content with a strong media flavour is our passion. For the Fertility Society, we produced a comprehensive online strategy based on our three pillars: Strategy, Content, Creative.

Strategic work involved the brand positioning work for Australia & New Zealand's representative Society in the field of fertility treatment. Serving a variety of audiences and stakeholders, the website was produced with an integrated process of marketing strategy, medical journalism and advanced web design/development, for audiences on all screen sizes.

Check out this live strategy in action.

Colleges & Societies

As journalists, content producers and strategic consultants, we have been working with medical societies since 2005. We understand the communication needs of your organisation and apply our efficient processes to organise your information for the target audiences you serve.

A transparent production process

Building an entire online presence is not just a technical job. Our customers tell us they appreciate the systemised input and feedback process that leads to a professional end result for their organisation.

Fertility Society

A flagship strategy for the Fertility Society of Australia/New Zealand

Online content with a strong media flavour is our passion. For the Fertility Society, we produced a comprehensive online strategy based on our three pillars: Strategy, Content, Creative.

Strategic work involved the brand positioning work for Australia & New Zealand's representative Society in the field of fertility treatment. Serving a variety of audiences and stakeholders, the website was produced with an integrated process of marketing strategy, medical journalism and advanced web design/development, for audiences on all screen sizes.

Check out this live strategy in action.

Colleges and Societies

As journalists, content producers and strategic consultants, we have been working with medical societies since 2005. We understand the communication needs of your organisation and apply our efficient processes to organise your information for the target audiences you serve.

A transparent production process

Building an entire online presence is not just a technical job. Our customers tell us they appreciate the systemised input and feedback process that leads to a professional end result for their organisation.

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Dr David Mincham

At Digital Practice our mission is to make your online profile as unique as your practice.

At Digital Practice we thrive on creating unique online content. That's why - working with Dr David Mincham - we worked on the uniqueness of his practice, his approach and his purpose.

As a result, his new website truly represents the spirit of his practice, the quality of his work and the uniqueness of his take on one of the most miraculous aspects of medical science: helping mothers welcome their newborn.

Check out this live strategy in action.

Strategy

This live case study clearly demonstrates why you need a strategy, not just a fancy web design. Our approach combines journalism and brand positioning to build your online profile.

Integrated & Future-proof

When we work on your online profile, we integrate strategy, medical journalism and digital creativity. As media experts we use the tools and formats that reach your target audience. The goal? To make sure your practice is part of the online conversations, before patients choose a specialist.

Dr David Mincham

At Digital Practice our mission is to make your online profile as unique as your practice.

At Digital Practice we thrive on creating unique online content. That's why - working with Dr David Mincham - we worked on the uniqueness of his practice, his approach and his purpose.

As a result, his new website truly represents the spirit of his practice, the quality of his work and the uniqueness of his take on one of the most miraculous aspects of medical science: helping mothers welcome their newborn.

Check out this live strategy in action.

Strategy

This live case study clearly demonstrates why you need a strategy, not just a fancy web design. Our approach combines journalism and brand positioning to build your online profile.

Integrated and future-proof

When we work on your online profile, we integrate strategy, medical journalism and digital creativity. As media experts we use the tools and formats that reach your target audience. The goal? To make sure your practice is part of the online conversations, before patients choose a specialist.

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Obesity Surgery WA

Every specialty brings different 'Google topics'. In human language: things patients want to learn from you.

Weight loss is a topic that many people google for. Getting your content in front of a patient requires in-depth work.  For Obesity Surgery WA, that's exactly what we did. 

The strategy shows how we organise the information so patients find it, trust it, and are able to navigate through it.  

Check out this live strategy in action.

Standing Out

We believe that your online reputation needs an angle, something that makes patients realise you provide a unique service. So our joint mission is to make you stand out in the online space.

Not Just The Website

The process we put in place to give you a premium online presence, is an exercise in Business Development. It exceeds the processes involved in 'setting up a new homepage' and this is why Specialist Doctors trust Digital Practice for their strategy.

Obesity Surgery WA

Every specialty brings different 'Google topics'. In human language: things patients want to learn from you.

Weight loss is a topic that many people google for. Getting your content in front of a patient requires in-depth work.  For Obesity Surgery WA, that's exactly what we did.

The strategy shows how we organise the information so patients find it, trust it, and are able to navigate through it.  

Check out this live strategy in action.

Standing Out

We believe that your online reputation needs an angle, something that makes patients realise you provide a unique service. So our joint mission is to make you stand out in the online space.

Not Just The Website

The process we put in place to give you a premium online presence, is an exercise in Business Development. It exceeds the processes involved in 'setting up a new homepage' and this is why Specialist Doctors trust Digital Practice for their strategy.

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Dr Chris Nichols

We focused on bringing out the character of the practice and the team. As a result, we attract more patients for the customer.

When we designed Dr Nichols strategy, we focused on creating an authentic online presence. We believe that a website for a private practice is like a 24/7 media channel. The audience is your next patient.

So we take that strategic work seriously. Positioning the practice as a brand. The three legs of each strategy are...well...Strategy, Content and Creative.

Check out this live strategy in action.

Content

Website content is often the last thing a web developer will help you with. We only start designing once we have had an in-depth strategic conversation about your content. Why? Because the website's only function is to get that content in front of your patient.

Creative for Doctors

Creative agency services for Specialist Doctors require a customised approach. We are producing media content about your unique qualifications, experience and services. That's why we love the fact that we only work with Specialists.

Dr Chris Nichols

We focused on bringing out the character of the practice and the team. As a result, we attract more patients for the customer.

When we designed Dr Nichols strategy, we focused on creating an authentic online presence. We believe that a website for a private practice is like a 24/7 media channel. The audience is your next patient.

So we take that strategic work seriously. Positioning the practice as a brand. The three legs of each strategy are...well...Strategy, Content and Creative.

Check out this live strategy in action.

Content

Website content is often the last thing a web developer will help you with. We only start designing once we have had an in-depth strategic conversation about your content. Why? Because the website's only function is to get that content in front of your patient.

Creative for Doctors

Creative agency services for Specialist Doctors require a customised approach. We are producing media content about your unique qualifications, experience and services. That's why we love the fact that we only work with Specialists.

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Fertility WA

We believe that online media (or marketing) is all about creating a digital business plan for your brand. This strategy is a great example of that approach.

When we discuss an online presence, we build a 24/7 channel with your target audience. It means that all content is strategically built to answer the most frequently used topics in a Google search.

Then we produce media content to give patients a quality experience when they go through their information. This is what helps patients see you as leaders in your specialty...and this is how content marketing drives patient acquisition.

Check out this live strategy in action.

SEO, Video, Social

SEO or Search Engine Optimisation is not hocus pocus. It's about strategically mapping the patient's searches. Then, the strategic work consists of producing paragraphs and pages that are optimised for the patient, and for Google's crawling bots. This is what creates a powerful, long-term digital strategy for our customers.

Why Video & Social?

Video enhances the visitor experience on medical websites. It helps you build rapport with your current and future patients. Social media posts drive extra traffic to your website, amplifying word-of-mouth and establishing your leadership status as a clinic or as an individual specialist.

Fertility WA

We believe that online media (or marketing) is all about creating a digital business plan for your brand. This strategy is a great example of that approach.

When we discuss an online presence, we build a 24/7 channel with your target audience. It means that all content is strategically built to answer the most frequently used topics in a Google search.

Then we produce media content to give patients a quality experience when they go through their information. This is what helps patients see you as leaders in your specialty...and this is how content marketing drives patient acquisition.

Check out this live strategy in action.

SEO, Video, Social

SEO or Search Engine Optimisation is not hocus pocus. It's about strategically mapping the patient's searches. Then, the strategic work consists of producing paragraphs and pages that are optimised for the patient, and for Google's crawling bots. This is what creates a powerful, long-term digital strategy for our customers.

Why Video & Social?

Video enhances the visitor experience on medical websites. It helps you build rapport with your current and future patients. Social media posts drive extra traffic to your website, amplifying word-of-mouth and establishing your leadership status as a clinic or as an individual specialist.

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Upper GI West

A group brand is a key component of your business development, if you work together as a group of surgeons. We help you communicate as a group.

Every surgeon is unique. Yet, the power of collaboration is a big added value for the patient and for your referrers. With Upper GI West, we used our unique editorial process to map the unique skills and perspectives of five surgeons, under a powerful umbrella of the group brand.

This is where Digital Practice works beyond the restrictions of a typical web development agency.  You don't build a hospital without a plan, you don't create an orchestra without discussing the type of concert you will play.

What stands out in this Premium strategy is an editorial format for each Content Page, so patients read through the patient education in magazine format.

Check out this live strategy in action.

"We found a cheaper quote".

The resources allocated to your strategy and online presence are genuine, transparent and local. We don't believe in outsourcing to a development hub in Pakistan or the Philippines. Why? Building your online presence is about knowing your market, your patient demographics and your business culture.  That's why we are happy to compare notes, when you are comparing quotes for a business strategy or a new website.

What are my options?

With an advanced strategy such as the Upper GI West package, you can add options such as video. Short YouTube videos on Content Pages and on your About Page help with conversions. It makes the content more human, and your patients get to know your surgeons before seeing them in a consultation.

Upper GI West

A group brand is a key component of your business development, if you work together as a group of surgeons. We help you communicate as a group.

Every surgeon is unique. Yet, the power of collaboration is a big added value for the patient and for your referrers. With Upper GI West, we used our unique editorial process to map the unique skills and perspectives of five surgeons, under a powerful umbrella of the group brand.

This is where Digital Practice works beyond the restrictions of a typical web development agency.  You don't build a hospital without a plan, you don't create an orchestra without discussing the type of concert you will play.

What stands out in this Premium strategy is an editorial format for each Content Page, so patients read through the patient education in magazine format.

Check out this live strategy in action.

"We found a cheaper quote".

The resources allocated to your strategy and online presence are genuine, transparent and local. We don't believe in outsourcing to a development hub in Pakistan or the Philippines. Why? Building your online presence is about knowing your market, your patient demographics and your business culture.  That's why we are happy to compare notes, when you are comparing quotes for a business strategy or a new website.

What are my options?

With an advanced strategy such as the Upper GI West package, you can add options such as video. Short YouTube videos on Content Pages and on your About Page help with conversions. It makes the content more human, and your patients get to know your surgeons before seeing them in a consultation.

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WA Paediatric Surgery & Urology

The practice offers paediatric surgery and the brand appeals to parents and children as well as teenagers.

When we refreshed the practice brand, we worked on colours, brand strategy and content in one integrated process.

With less than 10 pages, the website establishes a solid foundation for the customer's online presence.

Clean, DIY smartphone photos with additional graphic design work, colourful graphics and clear copy to inform the patient and their family members, are the pillars of this strategy for WA Paediatric Surgery and Urology in Perth.

Check out this live strategy in action.

Keyword First

Any Digital Practice strategy for specialist doctors and private practices starts with keyword consultancy. It means that we set up a process to map your essential topics...and the ones your patients Google for.

Brand

A brand for your private practice encapsulates the essential information and values you stand for. Our communication experts build on 20 years experience in media content, to extract the components of your brand and create a compelling online identity with that information.

WA Paediatric Surgery & Urology

The practice offers paediatric surgery and the brand appeals to parents and children as well as teenagers.

When we refreshed the practice brand, we worked on colours, brand strategy and content in one integrated process.

With less than 10 pages, the website establishes a solid foundation for the customer's online presence.

Clean, DIY smartphone photos with additional graphic design work, colourful graphics and clear copy to inform the patient and their family members, are the pillars of this strategy for WA Paediatric Surgery and Urology in Perth.

Check out this live strategy in action.

Keyword First

Any Digital Practice strategy for specialist doctors and private practices starts with keyword consultancy. It means that we set up a process to map your essential topics...and the ones your patients Google for.

Brand

A brand for your private practice encapsulates the essential information and values you stand for. Our communication experts build on 20 years experience in media content, to extract the components of your brand and create a compelling online identity with that information.

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Advance Surgical

Advance Surgical helps patients understand bariatric surgery. Our role is to support the practice with ongoing media advice and production.

Today's patients expect information to be palatable, well presented and responsive on any type of screen.

That's why we built Advance Surgical's online presence as a media channel. It covers the essential topics related to bariatric surgery, and regular blog updates and YouTube videos help patients gain a deeper understanding of the procedures.

Check out this live strategy in action.

DIY YouTube Videos

We have coached the customer to capture their own YouTube content. Why? Because producing short, authentic videos, helps the practice to convey short snippets of useful information. Positioning yourself as an educator is an effective way to build trust and rapport.

Brand

Brand Positioning for the medical practice is about telling your own story. Our journalists helped Mr Jon Armstrong and his team, in the process of shaping that story. Patients now get to know the practice and the specialist by checking out the Advance Surgical website.

Advance Surgical

Advance Surgical helps patients understand bariatric surgery. Our role is to support the practice with ongoing media advice and production.

Today's patients expect information to be palatable, well presented and responsive on any type of screen.

That's why we built Advance Surgical's online presence as a media channel. It covers the essential topics related to bariatric surgery, and regular blog updates and YouTube videos help patients gain a deeper understanding of the procedures.

Check out this live strategy in action.

DIY YouTube Videos

We have coached the customer to capture their own YouTube content. Why? Because producing short, authentic videos, helps the practice to convey short snippets of useful information. Positioning yourself as an educator is an effective way to build trust and rapport.

Brand

Brand Positioning for the medical practice is about telling your own story. Our journalists helped Mr Jon Armstrong and his team, in the process of shaping that story. Patients now get to know the practice and the specialist by checking out the Advance Surgical website.

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Shoulder & Knee

The strategy validates the surgeon's leadership through quality patient education & content marketing.

The strategy is built around a clear and contemporary leadership profile for Dr David Colvin, and a responsive design that guides the patient to the essential information about the practice.

The main surgery types are explained and a series of blogs focus on Workers Compensation and useful information for patients, GPs and other healthcare professionals.

Check out this live strategy in action.

Trust and Rapport

Providing valuable information about a condition or a surgery type, is the first step in building rapport with your next patients. On this website, the patient gets to know Dr David Colvin from the moment they visit the homepage.

Leadership

An orthopaedic surgeon demonstrates leadership through the excellence of their surgical skills. But in this digital era, patients also expect excellence before they have surgery: in the process of obtaining information, booking an appointment and getting ready for surgery.

Shoulder & Knee

The strategy validates the surgeon's leadership through quality patient education & content marketing.

The strategy is built around a clear and contemporary leadership profile for Dr David Colvin, and a responsive design that guides the patient to the essential information about the practice.

The main surgery types are explained and a series of blogs focus on Workers Compensation and useful information for patients, GPs and other healthcare professionals.

Check out this live strategy in action.

Trust and Rapport

Providing valuable information about a condition or a surgery type, is the first step in building rapport with your next patients. On this website, the patient gets to know Dr David Colvin from the moment they visit the homepage.

Leadership

An orthopaedic surgeon demonstrates leadership through the excellence of their surgical skills. But in this digital era, patients also expect excellence before they have surgery: in the process of obtaining information, booking an appointment and getting ready for surgery.

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Dr Anna Holmes

Your website breathes the uniqueness of your practice.

We pride ourselves in being journalists, specialised in health. So when we prepare a web strategy, we inspect every aspect of your practice before we collect and organise your patient education content.

Dr Anna Holmes' practice combines excellence in obstetrics and antenatal care, with a unique practice model: the practice midwife complements Anna's work and the patient finds out what to expect from the journey simply browsing through the web pages.

Check out this live strategy in action.

Australian team

All essential work on your online presence is executed by our Australian team. Being familiar with the private health landscape, Medicare, the hospital environments and the mechanics of Australian private practices, is one of our core assets when we prepare your strategy.

AHPRA-compliant

Our journalists keep an eye on your AHPRA compliance when we co-produce the content for your pages. We provide patient education and general information, not advertising. The strengths of a Digital Practice web page is that it is produced like a magazine article so the patient can easily digest the information.

Dr Anna Holmes

Your website breathes the uniqueness of your practice.

We pride ourselves in being journalists, specialised in health. So when we prepare a web strategy, we inspect every aspect of your practice before we collect and organise your patient education content.

Dr Anna Holmes' practice combines excellence in obstetrics and antenatal care, with a unique practice model: the practice midwife complements Anna's work and the patient finds out what to expect from the journey simply browsing through the web pages.

Check out this live strategy in action.

Australian team

All essential work on your online presence is executed by our Australian team. Being familiar with the private health landscape, Medicare, the hospital environments and the mechanics of Australian private practices, is one of our core assets when we prepare your strategy.

AHPRA-compliant

Our journalists keep an eye on your AHPRA compliance when we co-produce the content for your pages. We provide patient education and general information, not advertising. The strengths of a Digital Practice web page is that it is produced like a magazine article so the patient can easily digest the information.

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Sleep Matters

Sleep Matters is a psychology practice and the focus of this strategy is on helping patients or parents of a young patient. Beyond explaining causes of insomnia, the website supports the role of the specialist as an educator.

Check out this live strategy in action.

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Dr Susan Ho

Dr Susan Ho helps patients with migraine and epilepsy. We positioned her practice around expertise in treating complex conditions of the brain, combined with references to the latest research Dr Ho is involved in.

Check out this live strategy in action.

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Sleep Matters

Sleep Matters is a psychology practice and the focus of this strategy is on helping patients or parents of a young patient. Beyond explaining causes of insomnia, the website supports the role of the specialist as an educator.

Check out this live strategy in action.

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Dr Susan Ho

Dr Susan Ho helps patients with migraine and epilepsy. We positioned her practice around expertise in treating complex conditions of the brain, combined with references to the latest research Dr Ho is involved in.

Check out this live strategy in action.

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Gutworks

A stylish and personal leadership profile for Gastroenterologist Vanoo Jayasekeran.

An educational, patient centred website that helps patients understand endoscopies and colonoscopies. 

We always start with the patient in mind, and with your specific goals for your online communication.

Then our creative team integrates content planning, design and production, to build a unique visual identity.

Check out this live strategy in action.

Clarity

As a specialist doctor, you start creating clarity for your patient, the moment they find your website. 

Gutworks.com.au provides clear paragraphs, supported by infographics and icons, to guide the patient on their journey.

Responsive

An essential aspect of patients' digital expectations is responsiveness. We all google on our mobiles and we expect the website to display information in a compelling and user-friendly way, no matter what screen size we are using.

Gutworks

A stylish and personal leadership profile for Gastroenterologist Vanoo Jayasekeran.

An educational, patient centred website that helps patients understand endoscopies and colonoscopies. 

We always start with the patient in mind, and with your specific goals for your online communication.

Then our creative team integrates content planning, design and production, to build a unique visual identity.

Check out this live strategy in action.

Clarity

As a specialist doctor, you start creating clarity for your patient, the moment they find your website. 

Gutworks.com.au provides clear paragraphs, supported by infographics and icons, to guide the patient on their journey.

Responsive

An essential aspect of patients' digital expectations is responsiveness. We all google on our mobiles and we expect the website to display information in a compelling and user-friendly way, no matter what screen size we are using.

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Dr Diana Hastrich

Giving patients and referrers access to an educational and informative surgeon profile.

Sometimes all your private practice needs is a professional and clear profile. The essence of relevant patient education topics, and an overview of the surgeon's career and particular expertise.

For Dr Diana Hastrich, we combined essential information about breast cancer and breast surgery, with an educational overview of the framework that Mount Hospital Perth, Dr Hastrich and the Breast Clinic have put in place to provide multidisciplinary care.

Check out this live strategy in action.

Information

Patients and referrers use specialist websites to educate themselves or to pass on educational content. The essence of a Digital Practice website is always about organising the information so both patients, referrers and Google find their way on your website.

Your profile

As a unique agency, adapted to the realities an needs of doctors in private practice, we combine content strategy and brand positioning. Your online profile is often your only chance: an important first impression when patients are most vulnerable and in need of reliable information and personal warmth.

Dr Diana Hastrich

Giving patients and referrers access to an educational and informative surgeon profile.

Sometimes all your private practice needs is a professional and clear profile. The essence of relevant patient education topics, and an overview of the surgeon's career and particular expertise.

For Dr Diana Hastrich, we combined essential information about breast cancer and breast surgery, with an educational overview of the framework that Mount Hospital Perth, Dr Hastrich and the Breast Clinic have put in

Check out this live strategy in action.

Information

Patients and referrers use specialist websites to educate themselves or to pass on educational content. The essence of a Digital Practice website is always about organising the information so both patients, referrers and Google find their way on your website.

Your Profile

As a unique agency, adapted to the realities an needs of doctors in private practice, we combine content strategy and brand positioning. Your online profile is often your only chance: an important first impression when patients are most vulnerable and in need of reliable information and personal warmth.

Let's Talk About Your Business Development


More Ways To Connect

You can also call our reception team, or connect on social media.

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Digital Practice Australia / Suite 42, 100 Murdoch Drive MURDOCH WA 6150