Portfolio

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Our creative work starts at a strategic level, understanding your private practice as a business.

Els Van de Veire, Digital Practice Founder & Creative Director

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Our creative work starts at a strategic level, understanding your private practice as a business.

Els Van de Veire, Digital Practice Founder & Creative Director

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Dr Chris Nichols

We focused on bringing out the character of the practice and the team. As a result, we attract more patients for the customer.

When we designed Dr Nichols strategy, we focused on creating an authentic online presence. We believe that a website for a private practice is like a 24/7 media channel. The audience is your next patient.

So we take that strategic work seriously. Positioning the practice as a brand. The three legs of each strategy are...well...Strategy, Content and Creative.

Check out this live strategy in action.

Content

Website content is often the last thing a web developer will help you with. We only start designing once we have had an in-depth strategic conversation about your content. Why? Because the website's only function is to get that content in front of your patient.

Creative for Doctors

Creative agency services for Specialist Doctors require a customised approach. We are producing media content about your unique qualifications, experience and services. That's why we love the fact that we only work with Specialists.

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Fertility WA

We believe that online media (or marketing) is all about creating a digital business plan for your brand. This strategy is a great example of that approach.

When we discuss an online presence, we build a 24/7 channel with your target audience. It means that all content is strategically built to answer the most frequently used topics in a Google search.

Then we produce media content to give patients a quality experience when they go through their information. This is what helps patients see you as leaders in your specialty...and this is how content marketing drives patient acquisition.

Check out this live strategy in action.

SEO, Video, Social

SEO or Search Engine Optimisation is not hocus pocus. It's about strategically mapping the patient's searches. Then, the strategic work consists of producing paragraphs and pages that are optimised for the patient, and for Google's crawling bots. This is what creates a powerful, long-term digital strategy for our customers.

Why Video & Social?

Video enhances the visitor experience on medical websites. It helps you build rapport with your current and future patients. Social media posts drive extra traffic to your website, amplifying word-of-mouth and establishing your leadership status as a clinic or as an individual specialist.

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Advance Surgical

Advance Surgical helps patients understand bariatric surgery. Our role is to support the practice with ongoing media advice and production.

Today's patients expect information to be palatable, well presented and responsive on any type of screen.

That's why we built Advance Surgical's online presence as a media channel. It covers the essential topics related to bariatric surgery, and regular blog updates and YouTube videos help patients gain a deeper understanding of the procedures.

Check out this live strategy in action.

DIY YouTube Videos

We have coached the customer to capture their own YouTube content. Why? Because producing short, authentic videos, helps the practice to convey short snippets of useful information. Positioning yourself as an educator is an effective way to build trust and rapport.

Brand

Brand Positioning for the medical practice is about telling your own story. Our journalists helped Mr Jon Armstrong and his team, in the process of shaping that story. Patients now get to know the practice and the specialist by checking out the Advance Surgical website.

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WA Paediatric Surgery & Urology

The practice offers paediatric surgery and the brand appeals to parents and children as well as teenagers.

When we refreshed the practice brand, we worked on colours, brand strategy and content in one integrated process.

With less than 10 pages, the website establishes a solid foundation for the customer's online presence.

Clean, DIY smartphone photos with additional graphic design work, colourful graphics and clear copy to inform the patient and their family members, are the pillars of this strategy for WA Paediatric Surgery and Urology in Perth.

Check out this live strategy in action.

Keyword First

Any Digital Practice strategy for specialist doctors and private practices starts with keyword consultancy. It means that we set up a process to map your essential topics...and the ones your patients Google for.

Brand

A brand for your private practice encapsulates the essential information and values you stand for. Our communication experts build on 20 years experience in media content, to extract the components of your brand and create a compelling online identity with that information.

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Shoulder & Knee

The strategy validates the surgeon's leadership through quality patient education & content marketing.

The strategy is built around a clear and contemporary leadership profile for Dr David Colvin, and a responsive design that guides the patient to the essential information about the practice.

The main surgery types are explained and a series of blogs focus on Workers Compensation and useful information for patients, GPs and other healthcare professionals.

Check out this live strategy in action.

Trust and Rapport

Providing valuable information about a condition or a surgery type, is the first step in building rapport with your next patients. On this website, the patient gets to know Dr David Colvin from the moment they visit the homepage.

Leadership

An orthopaedic surgeon demonstrates leadership through the excellence of their surgical skills. But in this digital era, patients also expect excellence before they have surgery: in the process of obtaining information, booking an appointment and getting ready for surgery.

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Gutworks

A stylish and personal leadership profile for Gastroenterologist Vanoo Jayasekeran.

An educational, patient centred website that helps patients understand endoscopies and colonoscopies. 

We always start with the patient in mind, and with your specific goals for your online communication.

Then our creative team integrates content planning, design and production, to build a unique visual identity.

Check out this live strategy in action.

Clarity

As a specialist doctor, you start creating clarity for your patient, the moment they find your website. 

Gutworks.com.au provides clear paragraphs, supported by infographics and icons, to guide the patient on their journey.

Responsive

An essential aspect of patients' digital expectations is responsiveness. We all google on our mobiles and we expect the website to display information in a compelling and user-friendly way, no matter what screen size we are using.

Ask Us How We Can Help You Grow


More Ways To Connect

You can also all our reception team, or connect on social media.

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Digital Practice Australia / Suite 42-43, 100 Murdoch Drive - 6152 Murdoch Perth WA