We all know that it would be best if the patient could understand your website. We like to keep it patient-centric, user-friendly and readable. That's because we measure patient behaviour continuously and it shows us that clarity is what makes medical websites stand out.
Kris Borgraeve, Consultant and Managing Director Digital Practice
Medical Copywriting for Doctors
3 Reasons to keep your copy readable and palatable: 1) Your patients won't have to ask you what it means 2) Patients will actually stay on your site and won't have to google it 3) The Australian Consumer Law demands that you keep it simple.
With medical copywriting for doctors, there is a potential Elephant In The Room: you may be of the opinion that your website is a place to demonstrate your expertise to your network of referring GPs. While this is a noble intention, GPs will admire you even more if you manage to explain conditions and treatments so they can pull up your website instead of Google, next time they explain things to a patient.
Our patient search data and live data on dozens of medical websites, have confirmed our intuitive guess: the more patients understand your content, the more they are inclined to stay. The longer they stay, the closer they are to choosing your practice.
It's a legal obligation, and it's also a business decision: in times of intensifying digital competition, which doctor do you want to be? The one that has all the Latin, or the one patients go to in order to fully understand a condition or the treatment they may need to have in the near future?
What you get:
We provide well structured frameworks based on conversations with you, and based on our own research or previous work in your speciality. The framework of copy we provide is to be verified, tweaked and approved by you as the final editor before we publish it on your website.
Smart Content Strategies
Once you are clear about your brand positioning, there are many ways to use content for your practice. This is only a quick overview...
Free content can be packaged as a downloadable eBook, a "What To Expect" brochure, and can be combined with email capturing.
Email marketing can help you to stay in touch with prospective patients or referral partners.
Follow-up portals can help you organise rehabilitation protocols, dietary recommendations and other aspects of a treatment plan.
Depending on your strategic goals, we tailor the tone-of-voice, the topics and the visual framework, so it tells your story and positions you as the leader in your field.