Medical copywriting is the key to an effective Content Marketing strategy for your practice. It means you understand SEO, your patient's behaviour on Google, and that you have a clear strategic direction for the conditions and treatments you choose to discuss on your website.
Kris Borgraeve, Consultant and Managing Director Digital Practice
Medical Copywriting for Doctors
- Uses layman's terms for patients
- Respects the readability algorithms in use by Google. Medical sites targeting non-medical people need the content to be of a lower reading level compared to medical sites for doctors.
- Is search friendly: written around clear strategically chosen keywords, with a clear storyline and a call to action
- Is based on keyword research and consultancy on the strategic position of your practice in your local market within your niche.
Fixed Pages and Blog Posts
Effective medical copy and content is…
- Visually compelling
Most importantly, your medical copy is patient-centered and communicates at the level of your patients. When they do a Google search, they either want information about specific symptoms and conditions, or they want to understand the procedure they may be a candidate for. Patients also scan your site to see if they can trust you. Our team of medical copywriting experts converts information in palatable paragraphs, using lots of synonyms and layman's terms to help patients understand your information. We batch produce your blog articles in a systemised workflow. They use the appropriate tone-of-voice for your practice, and are scheduled on your website so new and fresh content is published while you are seeing patients.
To find out how effective medical copywriting and content marketing can help you transform your patien acquisition, contact the team today for a consult call.