Blog Writing for Doctors

Image

Blog Writing for Doctors

Image
Image

Blog articles add a personal note to your information. They also allow you to add fresh content to your site so Google knows that you are a relevant source to display. And you can use them to help patients understand conditions and treatments.

Kim Ribbink, medical content writer

Image
Image

Premium Blogs for Busy Doctors

Let's agree that most doctors would call themselves rather time-poor. Since there is little time for you to sit under a tree, let the inspiration flow and spend the afternoon writing blogs...we have decided to do it for you. Here's how we do it.

Aren't blogs for adventurous travellers, beautician homepages and self-declared citizen-journalists? No. Blogs are nothing more than updates on your site, so fresh content is added in a way that suggests something "new" is worth sharing.

The main reason to include blogs in a medical marketing strategy is to add fresh content. Not that patients are out there waiting for you to tell a story. The main benefit is that Google detects movement and new content on your site, making your practice more relevant than a competitor's. It helps you build credibility and it increases your performance when patients do a search for your services.

A systemised approach

We have all worked in print, radio and TV for years and have derived our editorial workflows from these very demanding work environments. The benefit for you? We don't waste your time and we pride ourselves to be information experts.

Our secret?

Work hard. Take every piece of content seriously.

Works well with:

Availability

Available for clients across Australia
A series of blogs is an excellent way to boost the impact of your patient education content. You offer more value to patients and your website becomes more attractive to rank higher on Google.
Ask How Blogs Can Work For You

ALWAYS MORE
CONTENT

A series of blogs is an excellent way to boost the impact of your patient education content. You offer more value to patients and your website becomes more attractive to rank higher on Google.
Get in touch
Image

Blogs + YouTube = More Impact

Combining your blogs with a short YouTube video is a great strategy. Video is the most powerful format to engage with patients and we produce them for you, based on your strategic objectives.

Short videos on your website are a game changer in medical marketing. First of all they allow you to connect with patients even before you see them in your clinic.

Secondly, videos make patients stay for longer, because there is valuable content in a format that makes it easy for them. Google detects this and it helps you rank well for your key topics.

And having a presence on YouTube may drive additional traffic to your practice, when patients search on the video platform instead of doing a traditional Google search.

Our video team specialises in video production for doctors, combining journalism, production and publishing skills so you communicate with patients in the most effective way.

 

Let's discuss your practice growth

More ways to connect

We can even have a coffee, if logistics allow for it.