Blog Writing for Doctors
When we blog in your name, we write about your key treatments and the symptoms that you treat. Including the keywords that bring traffic to your site. Applying the tone-of-voice that fits your brand, your personality and your practice.
Mary-Anne, medical copywriter
Blog writing for busy doctors
We have established that you are time-poor. We have also established that writing blogs may not be the best use of your time, expertise and energy. So we have developed a workflow to blog for you.
First of all, we knew that blogging on behalf of a health practitioner requires accuracy, an understanding of health care, the advertising regulations, and search engine optimisation. So we knew that it is a very particular application of the blog format. Why do we love it? Because we have found a great way to do it!
We use our experience in broadcast journalism to "script" your blogs around a topic, a headline, and a story structure. We integrate all the SEO (Search Engine Optimisation) best practices that we have developed specifically for the healthcare industry.
And perhaps most importantly,we make sure your blogs comply with the AHPRA guidelines and we present them to you in palatable batches for verification. Once you have given the green light, they start doing amazing work for you.
A systemised approach
Medical Blogs Reinvented
- Fresh content on your site every fortnight. Google reads this as a sign that you are in business ; a reason to rank you higher.
- We optimise each blog article for SEO so it attracts new patients to your site for a new keyword
- We email your database each time a new blog post is published on your site.
- We integrate a YouTube video in blogs so patients stay on the page for longer and take action.
Medical blog writing for doctors is becoming an essential tool for digital content marketing. Increasing bid costs for Google Adwords require doctors to pay attention to their organic search position. And with organic content made up of well written blog posts, your website gains credibility article after article. So if you have been postponing your blog writing, or you have discovered that your time is best spent in other areas of your business, please get in touch with our team to discuss your content package.