Marketing Strategy

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Marketing Strategy

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What is your ideal private practice 12 months down the track? Or in 5 years? We help you map the priority treatments that you want to build your authority around. Then we perform research to know which content is in high demand, when your future patients do an online search.

Kris Borgraeve, Digital Practice Founder & Consultant

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Standing Out As a Specialist

Online media has changed the way patients make a choice. As a specialist in private practice, you are also in the 'attention industry'.

What if you could clearly distinguish your practice from your competitors? We help you with a unique online media presence.  Brand Positioning is about organising the information about your practice in a way that gets the patient's attention. It's about getting digital traffic to your pages.

Visitors alone won't help you build the practice you envision. Your Content Plan is built around the topics that patients Google for. The style we use, to make you stand out, aligns with the lay-out of a professional magazine or a news outlet. First, you educate. Then, you gain trust.

Who Are We?

We are a group of communications experts with a background in broadcast media and online digital content, ecommerce and web usability. And we only help customers in the health industry, primarily in private practice settings.

Why Choose Us?

You can count on a relentless passion for excellence and quality. You can count on an agile and lean team of experienced professionals who love what they do.

We nurture a culture that blends hard work with clear communication, an open mind and a creative view on patient education and health marketing.

To us 'Marketing Consultancy' means understanding the business mechanics of your health practice and contributing our expertise in the field of online communication and content marketing so you can grow your clinic.
Get in touch

Marketing
Consultancy

To us it means knowing your industry, understanding the mechanics of a health practice and being able to bring expertise in the field of digital, online communication and content marketing so you can grow.
Get in touch
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Grow, Lead and Educate

We help you grow your practice with systemised medical SEO (Search Engine Optimisation) based on live Australian patient search behaviour. But there's so much more we can help you with.

Our strategic consultancy for medical marketing spans a wide range of tactics and platforms. Do you need a new website? We build it so it positions you as an expert surgeon, a caring health practitioner, or a leader in your sub-specialty.

Do you want to optimise conversions and build more rapport with prospective patients? We produce your YouTube videos so you save time explaining the same things over and over again...your videos will do it for you now. YouTube presence boosts your leadership position and Google loves it.

Other areas we can help you with: transforming your presentations for medical conferences, theatre videos, before/after galleries, email capturing and email marketing, Google Ads & targeted Facebook Advertising. And we love to keep it all AHPRA compliant.

 

Let's Talk About Your Business Development


More Ways To Connect

You can also call our reception team, or connect on social media.

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Digital Practice Australia / Suite 42, 100 Murdoch Drive MURDOCH WA 6150