google Ads Campaigns

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Google Ads Campaigns

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Need that extra boost in traffic? Google Ads campaigns help you rank at the top, with an ad. You pay to Google per click. A great way to drive extra patient traffic to your practice. And we can help you set it up, monitor and optimise it.

Josh, Digital Practice Google Ads Expert

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Extra leads. Extra patients.

Most of our strategy modules focus on Content Marketing. This module is pure advertising and it can be a boost for your patient acquisition.

Even if you have dozens of optimised pages that attract traffic to your website, your practice may depend on numbers, growth and a solid acquisition strategy.


Google Ads show up based on the exact keywords and search terms we link to your ad. Then, and depending on the monthly budget you are willing to pay directly to Google, you literally pay per click.

Our consultants help you choose your budget, keywords and ad message. We link it back to the content on your site, so you're only advertising to the audience that would be a good fit for your practice.


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Google Ads is like renting. You pay, the service is delivered. Organic content is like buying a block of land. You invest in it and over time, value accrues.

For highly competitive markets, such as obesity surgery, gynaecology, orthopaedic surgery or dentistry, a combination of strong organic content and Google Ads is a smart way to look at your digital marketing.

A Google Ads strategy consists of two elements:

  • We set up your account, based on a single ad and your essential keywords. We want to keep things simple so you are maintain an overview.
  • We offer you a monthly or bi-monthly revision. Based on what patients click on and search for, you can then adjust your Google Ads campaign to make it more effective and with a better Return on Investment.

A Systemised Approach For Your Marketing:

Digital communication is becoming more prominent in society. So how ready is your medical practice?

We help you navigate the digital transformation with a strategic approach. Gone are the days where a simple one-pager website would help you grow your private health practice.

That's why we have created the Digital Practice model: a systemised and strategic way to do Business Development, using online and digital content.

About Our Strategies

This is why the Digital Practice Google Ads package can help you with patient acquisition:

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  • The ads are written in line with your brand positioning
  • You are appearing more often in search and creating awareness
  • Even if patients don’t click on your ad, you appear on their radar
  • Your ad copy is written by expert writers specialising in medical content
  • Your ads work together with the pages on your website
  • We follow the AHPRA Advertising Guidelines
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Josh manages the Google Ads campaigns for our clients and knows how to interpret the data in the rather complex Google Ads interface. What you get is a clear monthly or bi-monthly report so you can adjust your strategy based on palatable information.

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