Email Marketing helps you capture email addresses of prospective patients or referrers. Email updates keep your practice top of mind.
Kris Borgraeve, Founder/Consultant and Managing Director
Email marketing for Doctors
Email marketing is powerful add-on to market non-urgent healthcare services such as bariatric or cosmetic surgery, dentistry or allied healthcare.
If a patient spends time on Google to read up on conditions that are not life-threatening, or treatments that are not a bare necessity, then the "buying process" is similar to the one in other industries.
Most buyers need a few touch points before they decide to buy. Email marketing does exactly that, with a sequence of touch points:
- a free download is offered
- patients enter their email
- an email with the download link is sent immediately
- from then onwards the patient is subscribed to the newsletter
- monthly emails remind the patient of the treatment they googled for
In conjunction with:
We may not be passionate about our email inboxes...we all keep them. Email marketing is still an effective way to reach out.
Your emails use a personal tone-of-voice and show up as a personal message in your prospect's inbox. When combined with a short YouTube clip, the open rates are 3x higher compared to traditional email marketing or newsletters.
Learn more about our integrated digital marketing strategies for Australian doctors and health professionals.