Digital Advice


Digital Advice


If you are serious about your business development, then you know there are digital pitfalls. We understand the dynamics of a health practice and deliver customised insights in online patient behaviour.

Kris Borgraeve, Digital Practice Founder & Consultant


Why You Need A Specialist

The web designer you found online or around the corner is like your GP: good at dealing with simple situations. To grow your practice, what you need in the digital space, is a qualified and experienced specialist.  Your Digital Adviser is a Business Development expert, not a web technician.

We all know about quick ways to set up a simple website. We all know where to find affordable web design. But what is the cost of outsourcing your online presence to a junior who works remotely, in a cheap workforce setup?

We often hear specialist doctors complain about disappointing experiences. You may have 'built' several websites over the years with various providers.

To build your new house, you could find a provider who delivers a 'roof above your head'. Four walls and a tin roof, perhaps even delivered on a truck.

Or your architect and builder could work out a plan that results in a functional home. Future-proof, sustainable or high-tech, built to comply with regulations and your personal needs.

That's the difference we offer, to build your website based on a solid plan.  What you get is a customised Business Development workshop and access to our senior consultants as we build your site and your strategy.

A Systemised Approach For Your Marketing:

Digital communication is becoming more prominent in society. So how ready is your medical practice?

We help you navigate the digital transformation with a strategic approach. Gone are the days where a simple one-pager website would help you grow your private health practice.

That's why we have created the Digital Practice model: a systemised and strategic way to do Business Development, using online and digital content.

About Our Strategies

This is why customers who include our Digital Advice module benefit from our unique experience: 

  • We map your target audience
  • We identify your brand values
  • We listen to your visual preferences
  • Your strategy gets a unique tone-of-voice
  • Senior consultants brainstorm about your brand
  • Clear outline of Brand Messages

Kris Borgraeve is a senior Media Consultant, Journalist, former TV News Anchor and Reporter. As a Digital Adviser, he helps specialist doctors establish a strong brand positioning, and choose a strategic direction for their online presence and digital communication. Kris' role includes creating a detailed needs assessment for private clinics and translating it into effective strategies and plans.