Content Plan


Content Plan


A Content Plan is the foundation of your Content Marketing. It maps the exact FAQs, keywords, paragraph headers and page titles that will be used. The goal? To make sure you offer content that is in line with what patients google for.

Els Van de Veire, Keyword Research Consultant & Digital Practice Creative Director


Planned like clockwork

Just like you don't go into theatre unprepared, we don't recommend building a website without a plan.

Once you are clear about the direction of your online marketing and based on the digital advice by our consultants...we co-produce your content.

The content on your site can do many things. It can make potential future patients leave if it is not relevant, incomplete or not well presented.

It can make GPs prefer another specialist, because they have more informative articles on their website.

Or it can hook the audience because every page is clearly linked to a topic that people search for.  When we produce your Content Plan, we map the keywords that need to be covered based on Keyword Research. Then we make an outline for every paragraph, so you know that your content is optimised for the patient and for Google.

A Systemised Approach For Your Marketing:

Digital communication is becoming more prominent in society. So how ready is your medical practice?

We help you navigate the digital transformation with a strategic approach. Gone are the days where a simple one-pager website would help you grow your private health practice.

That's why we have created the Digital Practice model: a systemised and strategic way to do Business Development, using online and digital content.

About Our Strategies

This is why customers who include our Content Plan module benefit from our unique experience:

  • All pages are chosen in line with business goals
  • Your pages are providing answers to FAQs
  • Patients feel your website is about them
  • You are clear about your page titles and paragraphs
  • You now have competitive Content Marketing
  • Patients easily find their way navigating your content

Els Van de Veire is a senior Media Consultant, Journalist, former Chief-Editor of  Television & Radio News.  She builds on 15 years experience as a Creative Director, a Documentary Producer, Web Designer, and Founder/Owner of MultiMediaMakers and Digital Practice helping medical clients in Europe, the US and Australia. As a journalist and Chief-Editor of web content, her specialities include keyword research for gynaecology, fertility, obstetrics, and bariatric surgery.