As a doctor, wouldn’t you be tempted to fill up your online profile with theatre photos and images of your team in scrubs? Find out why it’s wise to look at these 5 smart ways to use medical images.
Discover why branding as a doctor deserves your full attention in these competitive times.
Web metrics define how visual you are when
patients are googling for a specialist or surgeon.
In this article, discover powerful and proven
ideas to create a unique brand.
Want to get more buy-in from your team as a
doctor in private practice? Start here to build a strong team.
Are you noticing a decline in your patient numbers as you
run your private practice? Read this to turn the tide and generate more leads
Monthly marketing content updates are a highly effective and proven way to build your online visibility as a doctor or surgeon
Hiring a marketing person as a doctor? This
checklist will save you money and help you get ROI.
Find out how to choose between an html or a WordPress
website as a doctor if you want to generate patient leads.
The call-to-action on your medical website is not
an easy marketing tactic. Check out how to use it.
Mastodon for doctors in private practice: an opportunity
Medical logos are often produced without looking at the
bigger picture. This guide helps you make effective choices.
When a new digital item is introduced, it pays off to be an
early adopter. Read more about Youtube handles for doctors.
You may never have thought about your HR division, as a surgeon in private practice. We can just call it ‘building a great team’. Or ‘finding the right people’, if you prefer. In this article, we discuss a secret tool used by many specialist doctors and surgeons to build better teams.
Do you want to build a unique practice? It starts with defining your uniqueness as a doctor. As we will find out in this article, it’s not about adding more qualifications, listing your number of surgeries performed or publishing a paper every month. Here’s what our patient behaviour research tells us.
Let’s face it. Orthopaedic surgery is competitive. The number of orthopaedic surgeons per square kilometre being rather high in Australia, you want to make sure your practice stands out. Lets go over the essential marketing tips for orthopaedics in private practice.
Do-it-yourself websites for doctors may seem like a great idea. When you have been blessed with more-than-average brainpower, you would have been tempted by the idea that setting up a website can’t be that difficult. Let’s go over what this means in today’s ever-expanding digital space.
The role of a medical SEO consultant is rapidly changing. It used to be just about generating clicks. In today’s private health market, your SEO consultant wears more than one hat and becomes a sounding board for the business development of your private practice.
I get it. Until now the daily reality of your practice, and the world of influencers, could not be further apart in your mind.
Bear with me. In this article, we unpack tactics to gain more influence as a specialist doctor or surgeon, so more GP referrals come your way.
If you have started out as a doctor more than a decade ago, chances are that Google behaviour never really mattered in the early days of your career. Now it does. In this article, we help you keep an eye on how patients search for medical information and how you can use this to build a contemporary private practice.
communication expertise for doctors Communication expertise for doctors: a must-have! Find out why some doctors in private practice turn their clinic into a strong brand.
If you have the feeling you did not need a brand story to be a successful specialist or surgeon ten years ago…then why is it important now? A brand story matters because it is one of the key answers to a new reality. One where patients have devices in their pockets to check you out, compare and make a free choice. Based on emotions.
Why would you podcast as a doctor? What are the benefits? What are the tools you need and what could be the strategy behind it? Lots of open questions. Let’s go and find some answers.
With new digital tools emerging faster than miracle drugs, what is the best way to communicate as a doctor? Twitter? Facebook? LinkedIn? A blog? Let’s take a step back and build our how-to guide about online communication as a doctor in this digital era.
Spoiler alert: The secret to exit strategies for doctors is simple. You pretend you are already preparing even if you are not.
If you nurture a firm ambition to build authority and become a key opinion leader as a specialist doctor, take a look at the common traits we found in the profiles of some of our leading customers.
Leading doctors keep assessing their practice with a 360-degree view. Is your online reputation in line with your reputation in your local community? Do you look at the vital stats of your private practice as a business? Let’s go over the ingredients of an effective website assessment for doctors.
If you look at 10 websites by doctors in private practice, you’ll probably find 8 without a blog and at least half of them will have abandoned their medical blog habits at some point. Let’s go over the big missing element in most medical blog projects: a strategy!
As you set up a private practice, do you consider yourself an entrepreneur? A businessperson? Or are you mainly a doctor who chooses a different setup beyond work in the public sector? Let’s unpack what it means to put your business hat on and remain ethical and compliant.
It sounds crazy but this is not a hoax! In this article, I will show you the most important business best practices for your clinic. The one that will allow you to double your turnover or radically transform the business performance of your private practice.
In this article, we discuss how you write for your patients. Copy on your website, LinkedIn articles and posts, and other platforms. How do you get information across, avoiding overwhelm and with a clear focus on conversions?
We can put our heads in the sand. Or we can face the music. Doctors who state that GP referrals are the be-all and end-all to building a private practice may see their clinic falling behind in terms of performance. That’s why we have to talk about the disruption that is happening right now.
Any doctor in private practice will look into medical search engine optimisation at some stage. Before you dismiss it or delegate it to a temporary admin team member, read this article about the missed opportunity when a private practice is not ranking well in Google search.
Why would you need a content library as a doctor? In this article, I will unpack the success habit used by leading surgeons, specialists and allied health professionals to make content work. Why? Because your online content is a system that generates leads…or it isn’t. You choose.
Some things are not what they look like. We’re not talking about the core of your work in medicine here. Sometimes what is presented to you as ‘the tech stuff’, IT or information technology, does not belong there. In this article, we will treat one of the big pitfalls in IT for doctors.
Did you know that your online content can help you create the right work-life balance as a doctor? In this article, we explore the power of patient prequalification using digital marketing, to create a healthy level of work-life balance as a doctor in private practice.
When running a private practice, you may be confronted with an important strategic choice: to stay solo or to start a group practice. In this article, we look at the choice from a marketing and business perspective.
Many doctors have a solid opinion about marketing. It will come as no surprise because so many marketing offers are pushed in front of you and often contain high levels of promise. In this article, we offer an in-depth behind-the-scenes overview of what you should know about digital marketing as a surgeon or specialist in private practice.
If you are in the US, your practice might have an ad on local TV stating that you are the best, offering discounts on surgical procedures. If you are in Australia, you may have been very conservative even thinking about promoting your practice. Wherever you are, this article gives you a pretty powerful framework to market yourself as a doctor…with integrity.
If you have never thought of yourself as a brand, keep reading. This article will be life-changing. If you are constantly thinking of your private practice as a brand, keep reading. This article will give your personal branding strategy a solid boost based on live market data.
There is a lot you can do internally to amplify the impact of your online marketing. In this article, we talk about the research you can do in regards to your patients’ information needs. With that intel, you can make your online presence stand out and drive more patients to your practice.
In this article, you will discover why so many marketing plans feel like templated off-the-shelf plans. You will find out why even the most complex scientific topics need a creative approach to digital marketing. And I will share the top creative-medical-marketing secrets in a nutshell.
We all know about patient-driven care. But in recent years, we see the emergence of patient-driven content marketing. In a nutshell, it means that, as a doctor, you publish content based on data and research. Not about your niche, but research about what patients google for.
You have a website as a doctor and you wonder why it’s not delivering daily new patient leads? One of the things to inspect is its responsiveness. Non-responsive medical websites make you lose patients instead of attracting new leads.
As the voice of a specialty area, a College or Society, you have an important role to play. To your members, to your industry stakeholders, to the community. In this overview, we look at the ultimate how-to when it comes to building websites for societies and medical organisations.
Google loves content and looks at it as a combination of web pages. On healthcare websites the big question is often about the size of your ideal website. If your goal is to have a clean professional profile, a one-pager website might do. If you want visibility for several treatments, stay with us for this article about the number of medical web pages you need for Google visibility.
What difference does my website make? It could be your rhetorical question and it’s one I often hear in business workshops for doctors. Time to unpack the data behind specific case studies, from bariatric surgery and gastroenterology to psychology, from women’s health to orthopaedic surgery.
This area is for the Digital Practice team to add a brief description of the page content. We will write it once we have the full page content available. It tells the visitor what the page is about.
In short: Most doctors should never have to spend money on advertising, because there is a smarter way to develop your private practice.
Medical email marketing is worth your attention, as a potential business development tactic. It will always work best when part of a strategy, and…
With many experts talking about ‘content marketing’, your time-poor calendar often makes it hard to sit down and create content for your online presence, website or social media channels.
Business development for surgeons is often a counterintuitive space. It’s like explaining maths to a creative person and at first sight, business and marketing skills appear to be rather incompatible with the scientific, medical and surgical work you do.
We thought it was worth skimming through the foundations of marketing and advertising, to understand what could be the ideal marketing mix in healthcare, to promote your private practice.
In this article, we explain how to assess your digital performance as you operate a private health practice.
If you have been ignoring the whole Google space and run your practice on GP referrals only, read this article until the end so you know why other specialists might attract more patients.
This article is a great starting point to bring your practice team up to speed with the core tactics involved in attracting patient leads.
Just as you want to engage in a meaningful conversation with your patient, she starts showing you prints from articles she found on Google.
This area is for the Digital Practice team to add a brief description of the page content. We will write it once we have the full page content available. It tells the visitor what the page is about.
A doctor podcasting to other doctors or directly to the community and potential future patients is no longer a futuristic trend or a marketing hype.
The buzzwords are exhausting. Social media, ads, chatboxes, TikTok, funnels…We often have these beautiful aha-moments in medical marketing workshops when we bring it all back to the basics.
With digital marketing for doctors, there is a bizarre paradox. Here you are, one of the smarter people on this planet with an amazing set of academic and medical knowledge.
There is something about SEO reports. Most doctors I know never read them. Do you?
This article is for you as a private practice owner or manager, with a focus on more ROI for your medical advertising or marketing.
At Digital Practice, we help you with numbers at the front end of the pipeline, driving more patients. But what does a strong private practice need at the other end, when you look at the numbers with your accountant?
Making patients choose your practice is obviously one of your business goals. How does this happen in the online space?
Subscribe now for our 1st March webinar if you have been looking to remove negative reviews on Google.
Let’s talk about the most spectacular and yet very common medical marketing mistake. Let’s also talk about medical marketing best practices so you can avoid that mistake. A hint?
What if a YouTube channel could create at least three significant and spectacular changes in your private practice this year?
If mandatory vaccination applies to customers in a health studio, how about patients and their partners attending your rooms in private practice?
This case study helps hospital teams understand the importance of individual business development per independent specialist practice.
Discover why now is a good time to radically transform your online presence as a surgeon or a specialist doctor.
What is the connection between the success of your private practice and the quality of your interior design?
For this article, we spoke with Dr Nick Tellis, General Practitioner at Partridge GP in Adelaide. What we wanted to find out is how GP referrals to specialists really work.
Your online marketing is pivotal if you want to keep the inflow of new expecting mums stable, and that is why we have compiled this ‘starter kit’ of failproof marketing ideas for your obstetrics practice.
How do you drive more patients to your private practice? As a hospital, how do you drive results?
Find out how leading doctors use Video SEO to drive more patients to their practice and to build a leadership profile.
Your online reputation supports the business growth of your private health practice and in this article, we look at four failproof ways to nurture an impeccable online profile as a doctor.
Adding your modified opening times to your Google Business profile may seem like a minute detail as you manage a busy medical practice.
Let’s go over healthcare trends that are now critical components of your career as a doctor. They evolve around building an active personal digital profile now that patients spend more time online.
The Australian Government has just allocated $106 million to make telehealth a permanent reality in the primary healthcare system. So how ready is your practice to embrace the change?
Consumers and patients get targeted ads in their regular news feeds, disguised as headline news.
In this article, I will share a few key insights you can use to reflect on your domain name choice.
When you start practising medicine outside the realm of the public service, one of the key areas to get familiar with is the advertising and marketing regulations.
Telehealth, new online tools, a rapidly changing landscape full of tools, software and technology. And yet, you could be at risk because you haven’t paid attention to your privacy policy since the fax machine was installed.
You could be the specialist who recently started streaming live and leads webinars. Or you could be the doctor who regularly states: ‘Oh how I hate Zoom’.
Healthcare marketing has taken a turn towards more digital and more online. We help you stay on top of the latest evolutions with our webinars and masterclasses.
The future of artificial intelligence or AI in healthcare promises a radical innovation with better images and less clunkiness.
If you have been looking for fresh, easy-to-grasp marketing techniques for your clinic or private practice, check out our top marketing ideas for clinics, specialist doctors and surgeons.
As a specialist doctor, one of your most failproof marketing techniques is a successful GP blog.
Analysing the success stories of leading doctors in private practice, we see these 5 best practices in action. In this article, we catch up with Expert Business Coach Dr Todd Cameron who helps GPs scale their practice.
Are you unsure how your online presence is supporting your practice? Assess the main reasons why you may be losing patient leads and income.
A funnel is a proven marketing technique to gently guide the prospective patient towards a decision. In the business context of your private practice, the ideal outcome is that you become the preferred specialist for this particular patient who ‘enters’ your funnel.
It’s one of the common questions my team gets: How do we get more patients?
These three unique writing power tips will help you increase your patient traffic and I will tie it all together for you in a short video.
What does leadership mean for you as a specialist doctor? We spoke to High-Performance Consultant Jorien Staats at Direct in Focus Consultancy in Adelaide
When you reflect on what makes your private practice grow and thrive, chances are that getting more GP referrals will be a constant focus.
If you have been wondering how to grow your private practice, you may have overlooked the power of online visibility.
