Data based marketing

Kris BorgraeveMarketing

Research based marketing for doctors: The concept is simple. Research allows us to map exactly what content is popular among patients and GPs. In other words, we can map the most commonly used patient searches within the area of your specialty.  Leading doctors now have an opportunity to publish content that is supported by solid … Read More

Why be visible online?

Kris BorgraeveMarketing

Online Visibility Now Impacts Your Patient Acquisition Gone are the days when you would only rely on word-of-mouth as a specialist doctor. One in two Australian patients do a Google search before committing to a specialist referral. More than one in two medical web searches are done on a smartphone. So what matters is to … Read More

1 in 2 patients are on mobile

Kris BorgraeveMarketing

Marketing for mobile is more than a buzz word. Marketing for mobile is more than a buzzword. Smartphones have changed the way we connect with information – also in the health industry. So yes, patients Google. If – as a highly qualified specialist doctor – you occasionally feel slight levels of irritation when patients start … Read More

5 Medical Marketing tips

Kris BorgraeveMarketing

When it comes to marketing your private health practice, there is a risk of overwhelm. Perth specialist doctors report up to 30% loss in patient numbers and are often at risk of purchasing random tactics and services. We have mapped the components of a waterproof marketing strategy for private practice owners. Marketing in the combined … Read More

Why you need a channel

Kris BorgraeveMarketing

So you’re killing two birds with one stone here. You provide more value to anyone who needs information about your specialty (patients or GPs). And you save time, because your receptionist can now send through a short video instead of asking you to call back the patient who had a question. Although you may feel … Read More

Ranking: beyond the myths

Els Van de VeireMarketing

Keywords can be single words (eg IVF) or keyword strings (eg IVF treatment Brisbane). Both are equally important and when you have established that you need a new website, the first step is define your keywords and keyword strings. How do you get started, and are there any secrets to improve the google ranking of … Read More

Web Designer for Doctors: It’s time to reinvent the wheel!

Kris BorgraeveMarketing

Being a web designer for doctors is not just about the design. It’s about business results. And to use your website so it supports the growth of your private practice, we gave our customers a new framework to think about websites and anything digital. The framework starts with the end goal in mind: what can … Read More

Medical Content Marketing

Kris BorgraeveMarketing

Medical content marketing is not to be confused with advertising. With advertising you push a message to a certain target audience. With content marketing you put content in place for anyone who decides to search for it, so they can find it. If you still have some cynical thoughts about patients telling you what they … Read More

Medical SEO

Kris BorgraeveMarketing

Medical SEO or Search Engine Optimisation is not about some mysterious intervention to the technical back-end of your website. It’s not to be confused with throwing money at Google Adwords, so your ad shows up in local search. It’s not an ongoing monthly job to keep spending hours on optimisation activities so you keep ranking … Read More

Communication for Doctors

Kris BorgraeveMarketing

You would be surprised how many colleagues still underestimate the importance of digital. The doctors I speak with have one thing in common: they feel they are very time-poor. And this is a paradox. Successful doctors I work with have extended their mission, to be of service to patients, to the digital realm. They can … Read More