Analytics & Consultancy
Analytics & Consultancy
How do you assess your digital health? We help you understand tools such as Google Analytics so you have a clear view on how competitive your website is. That's the starting point to adjust your medical marketing strategy as the situation changes.
Els, Founder and Consultant
Measuring Marketing Results
How do we measure your marketing results? We look at the individual organic performance for each of your chosen key topics (your most important treatments). And we monitor and improve that performance over 12 months.
Can we guarantee you that you'll be on Google's number one position? No we can't. And if anyone promises you anything of that order...it might be wise to be on guard.
Marketing results can only be measured accurately if we know what we're measuring. That's why all packages start with a needs analysis, and a detailed competitive analysis for your niche in your area.
Then we decide the type of content we will produce for you, and each individual page is part of a strategy. The goal? To attract patients and to generate their interest so they stay. What you get is a quarterly update about the individual performance of each of your key topics. No "vanity results". Just pure, verifiable analytics and action steps for the months ahead.
We help you understand the mechanics of organic search. The longer a domain has been in use, the healthier the website, the more relevant the content and the more internal and external links are pointing at it, the higher the frequency of new updates (blogs)...the better the overall performance of a website.
'A word or a string of words that is the main topic of a page. Best chosen in alignment with the most relevant patient search terms. For example: insomnia treatment Melbourne could be more effective than sleep disorder treatment Melbourne or vice versa. We always do keyword research with live Australian patient search data.'
'When we talk about producing a web page for your website, we are talking about choosing a keyword used in the highest amount of Google searches for that treatment. Then we interview you about this topic and use the audio transcripts to produce copy for a draft page. This is then optimised for SEO applying all legitimate best practices to help patients find the page. Finally, the page is edited and approved by you as a customer and produced in your approved web design so patients stay on the page and click through to other content.'
'A quality performance for an individual page or one individual topic means that your page appears on page 1 of the Google search results for that chosen keyword'.
Optimising Your Online Presence
Do you notice that online tools and platforms keep expanding? Do you, like many other doctors, regret the pitfalls of cheap packages and unkept promises in the digital marketing world? It's time to bring in some good old craftsmanship, so you can take control of your online presence and start growing.
Picture this: Google wants you to spend money on Google Ads, formerly called Adwords. Facebook wants you to spend money on Facebook Advertising. Your competitors want more patients and keeps updating their website. New practitioners use the platforms that target younger patient demographics (such as Instagram) and new SEO offers keep hitting your inbox on a daily basis. Working with doctors worldwide, we have understood that you - as the operator of a private practice - rarely have the time to keep up with the nitty gritty of the digital industry.
Our packages come regular performance meetings. We thoroughly inspect what patients are actually looking at in your niche and on your website. We go out of our way to help them to click, read, watch, stay and connect with you.
To find out more about how we can help you with a fully optimised online presence, positioning you as a leader and driving traffic to your practice, book your free consult today.